A life shaped by questions and discoveries.

Research and economic analysis

After university, I worked as a market research analyst at the National Market Research Institute and later as a research fellow at the Industrial Economics Research Group of the Hungarian Academy of Sciences. Research methodology became a foundation for everything that followed.

Business and strategy

The emerging market economy drew me into marketing and business consulting. I served as Marketing Director at Ernst & Young and Price Waterhouse, Vice President at Euro RSCG Advertising Agency, and Marketing Director at the insurance company Europa-Gan. These roles gave me practical experience in international marketing and management.

Teaching and academia

I returned to academia as a professor at Budapest Business School and earned my Ph.D. in 2006. I taught BA, MBA and master’s students at Corvinus University of Budapest, the College of Modern Business Studies and International Business School, and lectured at institutions abroad.

At the University of Jewish Studies in Budapest, I taught management to future Jewish community organizers and social workers. This brought my professional experience into a new field and gradually led my work towards the humanities.

Memory, history and identity

The Yellow-Star Houses project opened a new chapter. My research addresses memory policy, collective trauma and the Holocaust, as well as the economic and cultural vitality of Jewish life in Budapest. I also explore my family history.

Visits to 64 synagogues in 37 cities across four continents inspired my work on the diversity of Jewish communities and their heritage. Another research interest is the emigration of European Jews to South America and the identities formed across generations.